Stephen Totilo
This year’s Call of Duty: Modern Warfare II is making a massive impact, with Activision Blizzard announcing that the new game earned $800 million in sales in its first three days of full release.
Why it matters: It’s a sure sign of recovery for gaming’s biggest annual franchise, after an uncharacteristically poor performance of last year’s Call of Duty Vanguard, which drew blame for softer game sales worldwide throughout 2022.
Details: Activision didn’t share unit sales, favoring the opening weekend revenue approach it has trumpeted nearly every year since the series’ inception.
Bear in mind: Even last year’s slumping Vanguard has ranked as the second best-selling console or PC game in the U.S. in the last 12 months.
The plotlines launched by Modern Warfare II, beyond its huge sales, are plentiful:
Looming nearby is the specter of Microsoft’s $69 billion bid for Activision, still waiting on approval of regulators who are, in part, factoring in the value of Call of Duty.
Courtesy: (Axios)
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