Afghan female dresses business thrives on increased demand

KABUL (Pajhwok): The use of Afghan women cloths has increased and it can help the country’s economy, female dresses producers in Kabul say.
Negina Hafizi, head of Lawra Bright Tailoring Company, told Pajhwok Afghan News that she has been in this business since last four years.
Hafizi said the purpose of her women’s dress producing company was to promote Afghan style clothes and they also did embroidery, lather work and other arts in producing the dresses.
The number of orders for such dresses has increased ahead of Eid-ul-Fitr and they got many orders from women, she said.
Hafizi added: “Recently, we are witnessing an increased enthusiasm among women for wearing Afghan style clothes compared to the years when we first established our business.”
According to her, they receive different orders for these dresses from inside the country and abroad.
She said the traditional Afghan clothes reflected the national identity.
She urged women to wear this type of clothes in order to help the country’s economy and generate job opportunities for other women.
Husna Raufi, owner of Rahi Danish Tailoring Company, said their workload recently increased as the Eid was approaching and they got many orders for Afghan style clothes.
She believes the production of good quality Afghan clothes couls attract more customers from inside and outside of the country.
Raufi added: “There are always complaints about the progress of work, but in our company it is opposite, our business runs quite well”. She encouraged women to use Afghan style clothes instead of western and foreign style clothes in order to further promote this tradition.
Mary Amiri, director of Sahil Amiri Clothes Company, said that she has been in this business since ten years. Amiri is also happy about receiving many orders for Afghan style clothes.
Amiri said: “Compared to the past, many women tend to wear Afghan style clothes because this is our custom, which should be promoted”.
The current situation has also impacted the women and now they use Afghan style clothes, she said.
Najma Frahmand, a clothes designer, told Pajhwok her workload was heavy and they were trying to promote the traditional clothes.
Currently many Afghan girls and boys are enthusiastic to purchase Afghan style products supplied in the markets.
Sorya Yousufi, who is fond of Afghan style clothes, she said she used to wear such clothes on different occasions.
“The style of clothes is part of the identity of a country and it has firm relation with the cultural values of the people,” she said.
Yousufi said the Afghan style clothes were produced with a unique elegance with different colors added to their designs.
Islamic Emirate officials have always stressed that they are trying to find domestic and international markets for such products.