Dubai’s budget hotel rates drop below Dh200 a night as they target a younger guest

Dubai (Gulf News): Hotel stays in Dubai are starting to become downright affordable, with overnight stays dropping below the Dh200 mark at budget properties plus a few extras thrown in. This means, hotel operators are hoping to catch more of the budget-conscious millennial travelers as and when they return in sizeable numbers.

Budget hotels, not to be confused with “basic hotels”, especially in Dubai, offer artsy furniture, organic food and a swimming pool with a view.

Rove Hotel is one operator intent on serving up more bang for the buck. The brand is the more affordable option from the Emaar hospitality portfolio, which also features the super-luxury Address hotels.

“We currently have an offer at The Park property, where rooms start from Dh199 per night, inclusive of two Dubai Parks & Resorts tickets,” said Paul Bridger, Corporate Director at Rove Hotels.

Their rates have usually always been this competitive. They just added more perks. “Rove At The Park continues to be our best value staycation destination for families,” Bridger added.

The intention is to come up with packages that do not begin and end with just a low room rate. “For this reason, we introduce promotions that apply to all kinds of guests– including office rooms, long-stay rates or family staycation deals,” said Bridger. “In fact, since the reopening of the Dubai Parks and Resorts, we’ve seen an increase in our staycation bookings.”

In a tactic that hotel operators, particularly niche ones, deployed in other cities before the pandemic, Dubai’s budget hotels now focus on providing a broad suite of experiences. If that means access to outdoor cinemas or theme parks, the better for them… and their guests.

A squeeze on incomes encourages budget hotels to offer more value for money. The new set of these hotels appeals to a younger traveller or resident families looking to get more for their bookings on their next staycation.

The city that is known for having one of the worlds’ highest numbers of five-star hotels, is now standing out for its budget boutique hotel offerings. But with hospitality giants like Jumeirah, Emaar and Marriot offering their version of budget properties, there’s clearly a shift towards the affordable category hotel with the growing importance of tapping into the market of millennial travellers.

Jumeirah Hotels launched its affordable collection of boutique hotels under the ‘Zabeel House by Jumeirah’ branding in early 2018 to target those who want to “experience Jumeirah in a more relaxed and casual setting”. (Which is pretty much a clever way to allude to a more budget-friendly spot without really referring to it as that.)

At the Zabeel House in The Greens, the biggest draw is their F&B offerings. Their restaurants are trendy, and always marketed with the words “urban” and “street food eateries”. The hotel has included a brunch as part of a staycation offer dubbed ‘Brunch and Stay, which includes an overnight stay inclusive of a house beverage brunch package for two at Lah Lah. Plus four post-brunch beverages each as well as breakfast the next day for Dh450 per person.

“We have always tried to have the best experiences connected to our hotel stays such as F&B and spa offers – and we give guests free tickets to different leisure hotspots and waterparks,” said Luke James, General Manager, Zabeel House by Jumeirah, The Greens.

“Another one of our deals is the ‘Splash, Play and Stay’ package, which offers a night stay with complementary breakfast, access to Laguna Waterpark and Green Planet, plus F&B and spa discounts at a price of Dh350 for two.

“We’re really happy to see continual growth in room nights since we reopened. Additionally, our long-stay residents are really supporting us.”

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