Edelman client review finds climate problems

Written by The Frontier Post

Monitoring Desk

Edelman has reviewed its client list through the lens of climate principles unveiled in November, but the PR giant isn’t severing any ties despite finding problems — yet.

Why it matters: Edelman, the world’s largest PR firm, is a focal point for activist campaigns against the industry’s work with fossil fuel clients.

Driving the news: The company reviewed 330+ clients and did a “deep dive” on 20 emissions-intensive ones, CEO Richard Edelman said in a post on Friday.

  • The review showed that some lack a position on the Paris Agreement. It also found clients without emissions data “readily available” and “a few” without net-zero goals.

What’s next: The firm is launching client discussions on “pathways forward” and “re-scoping” work to ensure consistency with their principles.

  • “However, we anticipate that we may have to part ways in a few instances,” Edelman writes in the post that also added more details to the firm’s approach unveiled in November.

The other side: “If Edelman wants to be trusted on climate, they need to drop fossil fuels,” Duncan Meisel, campaign director of the group Clean Creatives, said in a statement.

  • The group tells Axios they’ll try to get more of Edelman’s sustainability-related clients to pressure the firm for “real action.”

Courtesy: (Axios)

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