ISLAMABAD: This year the world has been focused on the COVID-19 pandemic, and prevention and precaution against this grave and potentially life threatening illness has been the main message when it comes to keeping the health emergency under control.
While the disease is dire, the public message does not need to be. Shehzad Roy, singer and humanitarian, tells the story about the adventures of a family of Covid19 viruses trying to infect everyone they can using an engaging mix of animated and real life footage.
The core message is that even if one does not feel any symptoms (i.e. is an asymptomatic carrier), precautionary measures are necessary to stop the spread of Covid19 and save lives.
Organisations like Edhi, Aga Khan Foundation, Citizen’s Foundation and companies from across a spectrum of industries have endorsed the message.
The European Union, which is committed to supporting Pakistan in the prevention and fight against COVID-19, has allocated 150 million Euros to the cause.
Ambassador of the European Union to Pakistan, Androulla Kaminara said, “As we were unable to celebrate the traditional annual Europe Day, the EU Delegation and the Member States of the European Union wanted to increase our awareness efforts to combat COVID-19. As such, the financing was repurposed for awareness campaigns.
We partnered with Shehzad Roy and this video is the result. It is being release in time for Eid and hope that as many people as possible will join us to spread this important message in Urdu, Punjabi, Pashtu and Sindhi.
Shehzad Roy said, “A few days ago my family and myself contracted the Corona virus infection. With Allah’s blessings, we are all fine now.
The least I could do was try to create awareness before Eid. In this video you will see what the virus looks like, how it attacked us and then how can we destroy it forever.