Taking advantage of the most number of subscribers, Facebook is trying to make Facebook messenger more annoying by experimenting with new things. Ok, somehow we digested the unnecessary changes but this time it’s more than enough. Now Facebook Messenger Will Disturb your Private Chats with Auto-Playing Video Ads.
Now Facebook will bring auto-playing video ads to users’ messenger’s inboxes. This feature will be launched by the end of this week.
Previously ads used to show up in videos but were limited to static, News Feed-style ads, not the more intrusive auto-playing videos.
Messenger team said that these ads will not be annoying. The said that:
“Top priority for us is user experience,” So we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes in how people used the platform or how many messages they send.”
When asked about auto-playing videos in messenger, a Facebook spokesperson said:
“As we shared with advertisers at the Cannes Lions International Festival of Creativity, we are now expanding the availability of video ads to Messenger. We will be rolling out video ads gradually and thoughtfully. People that use Messenger are our top priority and they will remain in control of their experience.”
However, according to me this decision of including auto-play video in messenger chat is a very bad idea as no one wants to get disturbed while talking to someone, be it call or random chat. I can also foresee that Facebook will come into major criticism after launching this.