KARACHI: Haier’s newly opened flagship store at Packages Mall Lahore is proving to be a real crowd puller, with visitors and customers alike. The flagship store, the first of several more planned for other major cities, signals the start of a major drive to strengthen the brand’s image, visibility, equity and market presence.
The store was opened by Mr. Javed Afridi, Chairman Peshawar Zalmi, the reigning PSL Champions, and an international celebrity in his own right with a large following of cricket fans in Pakistan and across the globe.
The new flagship store, comprising 1800 sq. ft. of elegantly laid out display area is one of the largest in the industry. It is designed to facilitate both ease of movement and hands on customer experience. The branding reflects Haier’s global leadership position and its market leading success in Pakistan.
On display is a comprehensive range of Haier home appliances, including refrigerators, washing machines, air conditioners, freezers, small domestic appliances, 4K capable LED TVs and much more. All these products are reflective of the brand’s global leadership in terms of innovation, invention, engineering design, and ‘eye pleasing’ aesthetics.
There in proud home owners, Haier customers and the general public will find everything required to bring pleasure back in everyday living, add quality to their lives, inspire them to aspire for better living standards and put a lot of ease and convenience in to their lives.
The opening ceremony was attended by a large number of guests and Haier executives including Mr. Munawar Durrani, Vice President Sales & Marketing, Mr. Waheeb Ismail, Head of Marketing and Product & Group Heads of Haier Pakistan.