Categories: Kids Corner

H&M pulls ad accused of sexualising kids

MELBOURNE (AFP): Swedish fast fashion giant H&M on Tuesday said it had pulled an advert for school clothing, which critics said sexualised young girls.

The campaign was launched in Australia and featured two young girls in school uniform with the caption “Make those heads turn in H&M’s Back to School fashion”.

Social media users pilloried the company for the ad, which has since been withdrawn.

“We have removed this ad,” a company spokesperson told AFP. “We are deeply sorry for the offence this has caused and we are looking into how we present campaigns going forward.”

On the Mumsnet parenting website, user “pickledandpuzzled” asked how the advert had been approved in the first place.

“It’s been taken down, but why aren’t these things spotted? What’s the thought process that generates these ads?”

The Frontier Post

Recent Posts

Philippines sends ships to disputed atoll where China building ‘artificial island’

(Reuters) : The Philippines said on Saturday it has deployed ships to a disputed area…

14 hours ago

New field hospital established in Gaza, Israeli military says

JERUSALEM (Reuters) : Israel’s military said on Saturday that a new field hospital had been…

14 hours ago

IMF assured of increases in electricity, gas tariffs

F.P. Report ISLAMABAD: The International Monetary Fund (IMF) has demanded Pakistan further increase gas prices…

14 hours ago

It is time to seek justice for environmental war crimes

Margot Wallström & Mary Robinson War is horrific for people, communities and nations. The abuses…

14 hours ago

Euro-Chinese relations changed a lot in 5 years between Xi’s visits

Andrew Hammond Though 2019 was not so long ago by most reckonings, it must seem…

14 hours ago

This website uses cookies.