LCCI, Pak embassy to set up buying house in Malaysia

F.P. Report

LAHORE: Pakistani embassy in Malaysia, in collaboration with the Lahore Chamber of Commerce & Industry (LCCI), will establish a buying house and display centre for Pakistani products in Kualalumpur to show customers the best quality of Pakistani products.

The decision was made at a meeting between Pakistani High Commissioner in Malaysia Nafees Zikaria and LCCI President Malik Tahir Javaid in embassy of Pakistan, Kualalumpur.

Members of the LCCI delegation Shahid Nazir, Awais Saeed Piracha, Muhammad Wasim, Haseeb Khawar, Shabbir Bhatti, Malik Muhammad Islam, Muhammad Farooq, Mian Faisal Majeed and Muhammad Arshad Bhatti were also present in the meeting, according to LCCI spokesman here Saturday.

Pakistani High Commissioner in Malaysia Nafees Zikaria said that Pakistani embassy would take all possible measures to introduce Pakistani products to Malaysians. He urged the LCCI members to avail the opportunity and grab the attention of foreign buyers through the display centre to be set up by the embassy of Pakistan in Kualalumpur and the LCCI. He also lauded the untiring and sincere efforts of LCCI President Malik Tahir Javaid and other members of the delegation for external trade of the country.

LCCI President Malik Tahir Javaid said that display centre for Pakistani products in Kualalumpur will be beneficial for both country and the business community. He said that boost in export is a must to bring precious foreign exchange in the country. He said that in present global scenario, marketing is the most effective tool to increase the businesses whether these are large or small.

He said that lack of proper marketing is also one of the major reasons of limited Pakistani exports, but the Lahore Chamber of Commerce & Industry is striving to remove the obstacle. Malik Tahir Javaid urged the businessmen to contact the LCCI to avail the opportunity of display centre for Pakistani products in Kualalumpur.

Lahore Chamber President also urged the Pakistani entrepreneurs to concentrate on branding because consumers always prefer branded products. He said that branding transforms an ordinary product into special one and also removes all the ambiguities from the minds of the buyers thus a huge amount of foreign exchange can be earned by focusing on branding as Pakistani products are best of the best in the world. Malik Tahir Javaid thanked Pakistani High Commissioner in Malaysia Nafees Zikaria for accepting the LCCI idea of display center.