F.P. Report
ISLAMABAD: Peshawar Zalmi, one of the most iconic franchises in the Pakistan Super League (PSL), proudly announces its partnership with CLEAR Men for PSL 10. Under this collaboration, the CLEAR Men logo will be prominently displayed on the Leading Arm of Peshawar Zalmi’s official playing kits, marking the beginning of an exciting association between two dynamic brands.
COO Peshawar Zalmi, Mr. Abbas Layaq and Mr. Javed Jafri Unilever Media Head signed the contract in the presence of Star Zalmi players Tom Kohler-Cadmore, Sufiyan Muqeem, Mohammad Haris, and Max Bryant.
This partnership reflects the shared passion for excellence, entertainment, and Fan engagement that both Peshawar Zalmi and CLEAR Men stand for. With targeted care for men and fan-first experiences, it’s all about boosting confidence both on and off the pitch. Together, they’re rallying young men across Pakistan to level up their self-care game.
Mr. Javed Afridi, Chairman Peshawar Zalmi, expressed his excitement, stating:
“CLEAR Men has always championed confidence that starts from within. Through this collaboration with Peshawar Zalmi, we aim to inspire millions of young fans to not only play strong but feel strong—with CLEAR MEN super charging men’s scalps for super performance as their trusted grooming partner.”
Mr. Faizan Zaheer Senior Brand Manager expressed his enthusiasm for the partnership, stating:
“At CLEAR MEN, we believe that true performance starts from the scalp. Our mission is to educate men about their unique scalp needs and provide them with solutions that power up their confidence from within. Partnering with a high-performance team like Peshawar Zalmi — one of the most followed franchises in Pakistan — allows us to connect deeply with young Pakistani men through their biggest passion point: cricket.
This collaboration is about sparking a movement towards better scalp care and self-confidence for men across the country.”
Beyond the cricket field, this partnership will focus on fan engagement and digital interaction, ensuring that supporters of Peshawar Zalmi experience the thrill of the game like never before. Peshawar Zalmi and CLEAR Men will collaborate on exclusive content and interactive campaigns across social media platforms, bringing fans closer to their Favorite team.
Founded in 2015, Peshawar Zalmi is the number 1 franchise of PSL in terms of ROI to partner brands according to Nielsen and YouGov Sport. Beyond cricket, the franchise actively engages in philanthropic initiatives through the Zalmi Foundation, focusing on youth development, education, gender equality, health and more.
CLEAR Men is a globally recognized leader in men’s haircare, renowned for its advanced antidandruff solutions and commitment to scalp health.
The brand continues to innovate and expand its presence worldwide, empowering men with confidence through effective and refreshing haircare products.
