F.P. Report
KARACHI: Chevron Pakistan Lubricants (Pvt.) Limited recently introduced the new, sleek and attractive packing of their Caltex Havoline® with Deposit Shield® Technology range of lubricants in the country through a grand launch event which is being followed up by exciting marketing activities throughout the country.
The nation-wide marketing campaign for the new packaging of Havoline® with Deposit Shield Technology packs is being covered across various media including television, print, radio, digital and outdoor.
Alongside the impressive launch of the new packaging for Caltex Havoline® with Deposit Shield®, the campaign also includes innovative floats and exciting mall activities, the first of which took place at Dolmen Mall in Clifton, Karachi. The mall event provided an opportunity for the customers to learn about the packaging transformation through creative branding and interactive games. The Brand Ambassadors present at the event briefed visitors about the benefits of Caltex Havoline® and its innovative Deposit Shield® Technology.
The campaign will not only be limited to malls, as floats with creative branding and exciting games will soon be seen on the roads in the coming weeks. Similar activities will take place in Lahore and Islamabad as well.
Chevron Pakistan Lubricants (Private) Limited, an indirect subsidiary of Chevron Corporation, one of the world’s largest integrated energy companies, trades under the Caltex® brand in Pakistan, and markets its lubricants products in the country under the Havoline® and Delo® brands, which have a well-established and outstanding reputation for reliability and unsurpassed performance.
