The Frontier Post started in 1984 from Peshawar city, capital of Khyber Pakhtunkhwa (KPK). Its mountains and valleys are amongst the most scenic in the world the people are the proud inheritors of the great traditions of the great sufis, saints and poets who inculcated the spirit of tolerance and brotherhood over the centuries and made it a part of their inherent psyche. With visionary leadership, Pakistan can be one of the developed countries of the world and Media has an important role to play in the achievement of this laudable objective. The Frontier Post considers journalism as a mission against the oppressors and exposing their corruption. The launch of The Frontier Post has been in general and in particular by Pakhtuns welcomed as a great honour. In fact, The Frontier Post gained popularity right after its launch and it coincided with the period when the former Soviet Union had invaded Afghanistan. Since the ruling elite and government functionaries consider English newspapers worthy of reading, the people of KPK were overjoyed by the launch of the paper as they believed that their problems would now be heard in the corridors of power and would be addressed. The Pakhtuns have come to consider The Frontier Post as part of their own culture and tradition and the educated youth translated it for those who were not lucky to get education.
The Frontier Post and its management, due to its candid approach has gone through many highs and lows, but always honourably came out unscathed and the credit goes to its founder, Rehmat Shah Afridi and the administration, that have been discharging their duties with dedication, zeal and fervour.In the late 1990’s, new leadership came at the helm of The Frontier Post, when children of its founder, Mahmood Afridi, Jalil Afridi and Bilal Afridi, finished their studies and took charge of different sections of the newspaper. Since taking over, Mahmood Afridi, has for many years has managed The Frontier Post as its Editor, as well as, its Publisher, whereas, Jalil Afridi is the Managing Editor and Bilal Afridi is the Secretary of the Company who looks after the day to day affairs, financial and other important matters of The Frontier Post.
The newspaper since its inception has promoted young and honest journalists throughout Pakistan and abroad, which is why when one visits any office of The Frontier Post, they will see young, motivated and enthusiastic journalists. In 2000, the Afghanistan page in the newspaper was added and ever since its introduction, The Frontier Post’s has one of the largest readership in Afghanistan. Every day, The Frontier Post deliversmore than 12,000 copies to the different cities of Afghanistan, including Jalalabad, Kabul and Kandahar. Since its launch in 1984, The Frontier Post has been one of the leading newspapers in Lahore, Rawalpindi and Islamabad and is the bestselling English newspaper in Peshawar. Due to the administrationoutspoken approach, the newspaper has been put on a high pedestal not only nationally but also internationally. The people of Pakistan trust the credibility of the reporting of The Frontier Post it has always believed in objective reporting and also kept the aspirations of the people of Pakistan in mind.
The readers of The Frontier Post have witnessed first-hand that personal interests have never been part of the administration’s policy and for this reason, the launch of The Frontier Post from Quetta in 2002, has proved to be a great success. Currently, The Frontier Post is not only the largest English daily newspaper of KPK but also in the Balochistan. The Frontier Post was re-started from Lahore on September 25, 2007 and since then, its readership has increased manifold and subsequently, in 2009, The Frontier Post started its Karachi edition and graduallystarted capturing the market in the city.
In 2015, The Managing Editor of The Frontier Post, Jalil Afridi, started The Frontier Post from America as a weekly Pakistani English newspaper in order to attract Pakistani readership abroad and provide them munch needed unbiased reporting on their native homeland. All major national and multinational companies are currently advertising in the print and web edition of The Frontier Post on regular basis. The Frontier Post has always believed on principles of honest reporting, raising issues of the common man and writing in an impartial and unbiased manner. These principles continue to be the foundation for the success of The Frontier Post.
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