F.P. Report
DUBAI: English Biscuit Manufacturers (EBM) participated in the Gulfood Exhibition 2022 where its vibrant and dynamic pavilion impressed international visitors and buyers, who left the pavilion with a stronger desire to learn more about EBM’s brands and aspirations to grow their business internationally.
This year, EBM showcased its innovative cake range which has garnered immense success in Pakistan and is well-poised to grow around the globe. These include, ‘Peek Freans Smile- doughnut cakes icing coated, sprinkle covered, cream filled rings of delight; and ‘Peek Freans Sooper Soft Bakes’- plain cakes, with the perfect balanced flavor of egg and milk, uniquely shaped yet perfectly rooted in tradition. These products come as a testament to EBM’s continued investment in R&D and innovations to further its international footprint.
Global engagements and platforms like Gulfoods hold major significance for EBM in their endeavor to expand and grow the market. The Managing Director and CEO of EBM, Dr. Zeelaf Munir, while speaking on the occasion, said, “We hope to continue our investment, both at home and abroad, to fulfill the evolving needs of our consumers who look for high quality innovative offerings. Despite COVID-19 challenges and supply chain disruptions around the globe, we were able to sustain operations and have in fact grown our business twofold. We remain committed to providing healthy and affordable nutrition to our consumers in Pakistan and beyond.”
Director Business Development at EBM- Shahzain Munir stated: “The exhibition was a roaring success. We were able to introduce to the audience our innovative cake range which received a very positive response. International markets are, and continue to remain, an important focus for growth, for our business and consequently our country.”
With a global presence in up to 30 countries, EBM proudly exports to the United States, Canada, the UK, the Middle East, and Africa. It has the largest production capacity in Pakistan and has been a market leader for more than 50 years. The company sees itself at the forefront of the continuous evolution of the FMCG industry, at home and abroad. EBM envisions to continue providing products that are rich in quality and nutrition, thus making an impact through its purpose of nourishing lives, hearts, and communities.
EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966.
As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.
