CALIFORNIA: Apple just announced the new iPhones (XS, XS Max, and the XR) and the Apple Watch Series 4.
The world’s most valuable company today unveiled new products in the Steve Jobs Theater at the company’s brand new Apple Park headquarters in Cupertino, California.
Apple Inc.’s Chief Executive Officer (CEO), along with the Chief Operating Officer (COO) Jeff Williams announced the launch of the new products from the stage to an audience that was on the edge of their seats.
The iPhone XS is water-resistant and comes with a 5.8-inch OLED screen — the same dimensions as last year’s iPhone X. The new handset is the sequel to the company’s 10th anniversary iPhone X announced at last year’s product event, and further adds to the company’s high-end product line.
The iPhone XS offers a new processor, storage space up to 512 GB, improved display for better colour representation and a new gold colour.
Apple is also rolling out its largest handset to date: the iPhone XS Max with a 6.5-inch OLED screen.
As rumours expected, the new models ditch the home button in favour of the iPhone X’s edge-to-edge display with Face ID facial recognition replacing the Touch ID fingerprint scanner.
Both phones have the company’s faster A12 Bionic processors as well as improved water resistance. Storage will start at 64GB of storage with other options available including a 512GB variety.
Apple also unveiled a new Watch, the Series 4. It will ship with better fitness tracking and new health features, Chief Operating Officer Jeff Williams announced Wednesday. The screen is 30 per cent larger than the last Watch generation, core apps have been updated and redesigned, and users can customize a brand new watch face.
The new Watch comes with advanced heart monitors and can detect and alert emergency contacts when the wearer falls and doesn’t get up.
The new Watch Series 4 starts at $399 — $499 for a Watch with cellular connectivity — and is available to order starting Friday.
Apple’s Senior Vice President (SVP) Lisa Jackson announced that Apple is run on 100 per cent renewable energy, and said that Apple’s next goal is to use 100 per cent recyclable materials. “The company’s not there yet, but the XS includes some changes to push that way, like using tin in the logic board, and recycled plastic in the speaker enclosure”, she added.
Apple later on, towards the end of the presentation announced the iPhone XR. The iPhone XR integrates breakthrough technologies from iPhone XS in an all-screen glass and aluminium design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six beautiful finishes.
iPhone XR brings the powerful A12 Bionic chip with next-generation Neural Engine, the TrueDepth camera system, Face ID and an advanced camera system that creates dramatic portraits using a single camera lens.
According to Apple’s website, the iPhone XR will be available to pre-order beginning Friday, October 19 and in stores beginning Friday, October 26.