Business

Dawlance celebrates its 40th anniversary by launching special-edition product range

Written by The Frontier Post

F.P. Report

KARACHI: Dawlance is celebrating its 40th Anniversary by introducing a new range of high-performance home-appliances. With extensive research, this technology-leading enterprise of Pakistan, has gained deep insights about the evolving needs and preferences of its customers. Whereby, revolutionary features are being added to its reliable, award-winning products that are trusted to enhance living-standards, convenience and energy-conservation.

With 4 decades of innovations and experience, this brand has created a beautiful balance between Technology & Nature. Its service culture is enriched with highly responsive 24/7 customer-care along with a nationwide network of 1800+ dealers, to serve beyond the customers’ expectations. Since 1980, Dawlance has emerged, as the most reliable brand with a wide portfolio of products including refrigerators, Air-Conditioners, Microwave ovens, washing machines, dishwashers, Freezers, water dispensers, hoods & hobs, steam-iron, Air-Fryer, Mini-toaster and other small kitchen appliances.

On the auspicious occasion of its 40th Anniversary, Dawlance will be unveiling a Special Edition Product line-up for consumers. These 40th Special Edition products are a manifesto for all the customers who have remained loyal to Dawlance, which over the years has enhanced & improved their lifestyles. The Special Edition product line-up includes Fridge, Vertical Freezer, Water Dispenser and Microwave. This is an exclusive range, exquisitely and keenly designed keeping in view the vision and 40 years legacy of Dawlance.

Most of these Special Edition products will come in a beautiful never-seen-before White Mirror Glass Door fascia, intricately made to uplift the overall ambiance of households.

The CEO of Dawlance – Umar Ahsan Khan stated that: These special-edition products will commemorate our 40 years of progress, while performing in sync with nature, to offer better comfort, satisfaction and health for the consumers. I would like to attribute our robust achievements & success, to the diligent efforts of our workforce and dealers. The company remains committed to the wellbeing of our customers, employees, dealers and the community at large.”

Apart from fulfilling the needs and demands of local consumers, Dawlance is also exporting products to many countries, with the capability of its 3 large factories in Pakistan. As a socially-responsible organization – Dawlance has a vision to ensure environmental sustainability, while it sponsors resourceful initiatives to contribute towards; social-development, education, economic-empowerment, public-health, etc., especially during the Covid-19 pandemic.

Dawlance, being the wholly-owned subsidiary of Arçelik – the 2nd largest manufacturer of home appliances in Europe, has access to world-class R&D facilities and operational experience. Being a global company, based in Turkey – Arcelik has always maintained the highest standards of performance, safety and service, by deploying the best human-resources and technologies to gain competitive advantage in every region.

Arcelik is owned by ‘Koç Holding’ – the largest (Fortune-500) holding company in Turkey, with 92,500 employees, 60 years of history, 20 R&D Centers and 23 manufacturing facilities in 9 countries and sales in 150 countries. Since Pakistan and Turkey are fostering deeper socio-economic ties as brotherly Islamic nations, Koç Holding is also committed to expand its investments in Pakistan, already worth over 35 billion Dollars.

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The Frontier Post

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