F.P. Report
LAHORE: In a move reflecting the increasingly sophisticated Pakistani consumer segment, Silkbank announces the launch of their Silkbank Visa Signature Credit Card targeted at discerning consumers who are looking for enhanced lifestyle benefits and rewards.
The Silkbank Visa Signature Card is a unique card proposition that will provide customers with attractive dining, travel, hotels, and entertainment benefits that are customized to suit their specific lifestyle needs. As with all Visa cards, the Silkbank Visa Signature Card will be protected by Visa’s multiple layers of security to ensure customers’ peace of mind as they enjoy these one-of-a-kind lifestyle benefits.
Naveed Mushtaq, Business Head – Credit Cards (Issuance & Acceptance) at Silkbank commented: “Our focus has always remained on staying ahead of the market by offering innovative solutions with best-in-class service for our valued customers. The addition of this new variant in Silkbank’s product suite will further strengthen our market position. It is anticipated that the Silkbank Visa Signature Card will be a game changer in the industry as it will empower customers to earn greater value to match their lifestyles.”
“We are very excited to work with Silkbank as they introduce the Silkbank Visa Signature Card in Pakistan,” said Kamil Khan, Country Manager for Pakistan at Visa. “Over the past year, consumers have increased their levels of comfort with using digital payments in all aspects of their lifestyles. Consumers are also more confident about the security digital payments presents over cash and expect to be rewarded with the kind of added benefits that products like the Signature Card provide.”
Silkbank Visa Signature Card Benefits:
Exclusive travel benefits: Careem airport transfers, multi-trip travel insurance, car rentals, Meet and Assist, concierge services and free access to over 1000 airport lounges.
Exclusive hotel benefits: Visa luxury hotel collection, exclusive discounts, offers at select Jumeirah residences, and hotels.com offers.
Exclusive lifestyle benefits: Exclusive local & global dining offers, discounts on local & global retail establishments, digital entertainment money back, Visa Golf Access and much more.
Protection benefits: Fraudulent card misuse protection, extended warranty & insurance, buyer protection, and global customer assistance services.
