F.P. Report
KARACHI: The session featured the findings and way forward for the future from two mega-research projects by Ipsos. One of them was the Ipsos Global Trends Survey, which represented 87% of the global GDP and 70% of the world’s population and in which 48,000 people from 50 countries were interviewed. Combined with the British Council Next Generation Pakistan research, a nationally representative qualitative and quantitative research with youth aged 16-34.
Mr. Alexis CHAHTAHTINSKY (Consul General of France) and Mr. Laurent CHOPITON (Head of the French Economic Department), Was the special invitee to the event, while it was attended by many notable members of the Pakistan-France Business Alliance (PFBA).
In his address to dignitaries of the PFBA, Mr. Abdul Sattar Babar, CEO of Ipsos in Pakistan, showed intriguing findings from the Global Trends survey. The survey highlighted attitude of Pakistanis towards climate crisis, their perspectives on brand image, and level of trust in business leaders. The survey also highlighted the distinctiveness of Pakistan from other surveyed countries with the notable lowest engagement in the arts and its attitude towards women.
Survey findings also showed that ever growing pessimism among Pakistani consumers seems to be getting reversed after couple of years. Albeit still quite bleak in absolute terms even now, optimism is 6 times higher than 3rd quarter of 2023, when caretaker government took over.
The Next Gen Pakistan survey delves into the aspirations and challenges of the country’s youth in education, employment, and family dynamics. The survey further highlights the political passiveness of youth and their willingness to engage in meaningful activism towards reforms in economic and political practices.
A way forward to cope with these challenges was also uncovered in the session. Importance of E-innovation and digital learning, coupled with the provision of political and educational support, were especially emphasized.
Enhancing skill-based learning, ensuring gender balance, career counseling, e-innovation, and producing quality entertainment hold the key to a prosperous future for Pakistan and its youth.
These surveys offered invaluable insights for its audience to drive positive change for Pakistan and its youth.
