Snickers adds high protein, sports nutrition bar

Caleb Wilson

NEWARK, NJ. — Mars, Inc. is launching a new performance nutrition bar for consumers seeking a sweet protein alternative.

The Snickers Hi Protein bar, set to launch in select retailers during January 2023, combines the traditional Snickers taste and ingredients with 20 grams of protein per bar.

“Mars is consumer obsessed, and after talking with many consumers through the product development process, it was clear that the performance nutrition category was missing one key ingredient — delicious tasting products,” said Michelle Deignan, senior brand director for Mars Wrigley.

“With the demand for delicious tasting protein bars increasing, Snickers Hi Protein bars are guaranteed to be a hit whether you work out avidly, casually or are looking for a delicious snack with more protein.”

The product is set to have a national rollout later in 2023 and will be sold in single, 2.01-oz bar servings.

Courtesy: foodbusinessnews