F.P. Report
KARACHI: Pakistan’s first ever Effie’s were held In Karachi and Waves Pakistan Appliances won a Silver Effie Award in the David vs Goliath category. For Waves it was really an awestruck moment, who would have thought this 2 years back, the kind of advertising and communication coming from the Brand side.
The targeted customers were also targeted very smartly as it was decided by the whole team.
Nothing goes in vain, this campaign entirely changed around the whole feel of the brand and was applauded for its distinguished take.
Owning the competitions tag-lines smartly and saying all other have a single defined USP but we have it all in one as a complete solution.
The victory is indeed a proud moment for Waves and proves that innovative people with savage passion and hard work pays off which ultimately change things extremely quick.
It was not just a delighted moment for Waves only but our partners aided us at every step such as OclyVizeum, Synite Digital, Star Crest, Creative Bugs and O -Media.
